When AI Isn’t Enough: Coca-Cola’s Misstep and Keynema’s Commitment to Human Creativity

Keynema coca cola AI -

At the latest edition of the Sónar festival in Barcelona, we were lucky to give a talk about everything we’ve been learning while developing Keynema. The talk, titled “Can AI make my laundry?”, is partially available on the Sónar 2024 website. The title, obviously ironic, posed an important question: who should handle repetitive tasks, and […]

Keynema: a journey with universities, film schools, and entrepreneurship initiatives in Barcelona

Keynema - a journey with universities -

One of the things we quickly learned while developing Keynema was its enormous academic potential. Designed for an incredibly intuitive learning curve and being a tool to organize and manage information, it soon revealed itself as an ideal application to introduce amateurs and students to the intricacies of the craft. In a world where technological […]

Presentation of the Spanish Association of Artistic Directors of Audiovisuals (AEDAA)

Presentation of AEDAA -

Commitment and vision for the future On June 21, 2024, Keynema attended the official presentation of the Spanish Association of Artistic Directors of Audiovisuals (AEDAA) at the Academy of Cinema in Madrid. This significant event marks an important moment for the art department in audiovisual production, consolidating a collective commitment to the advancement and recognition […]

Keynema at Sónar+D 2024: Connecting with the Creative Community in Europe

Keynema at Sonar+D 2024 -

This year, on the vibrant stage of Sónar+D in Barcelona, we had the exciting opportunity to present Keynema. This event gathers theorists, emerging artists, and established professionals from around the world to explore the latest trends through talks, workshops, and exhibitions, and it was thrilling to be part of that community.During these days, we spoke […]

Keynema launches this September 2024

keynema launches this september 2024 -

We are thrilled to announce that on September 1st, Keynema will officially launch—a tool designed to assist creative teams in managing their workflows and logistics.After years of dedicating time, effort, personal investment, and a long journey through the wilderness, we have developed a tool that will be a game-changer for many of us in the […]

Artificial Intelligence in Audiovisual Production: Observatory Debate

-

Encounter and debate in Barcelona The recent panel organized by the PAC (Productors Audiovisuals de Catalunya), held on October 15th in Barcelona, turned out to be an ideal opportunity to discuss the impact of Artificial Intelligences in the Audiovisual sector.Under the title “La producció audiovisual davant la IA,” the event focused on exploring the impact […]